Case Analysis: Building the webpage for marketing expert
Case Analysis: Building the webpage for marketing expert
Background
After years of leading marketing initiatives in the corporate world, a seasoned professional was ready to embark on her freelance journey. She needed a website that would serve as her digital headquarters - a place to showcase her portfolio, highlight client testimonials, and establish her new independent presence.
Background
After years of leading marketing initiatives in the corporate world, a seasoned professional was ready to embark on her freelance journey. She needed a website that would serve as her digital headquarters - a place to showcase her portfolio, highlight client testimonials, and establish her new independent presence.
Background
After years of leading marketing initiatives in the corporate world, a seasoned professional was ready to embark on her freelance journey. She needed a website that would serve as her digital headquarters - a place to showcase her portfolio, highlight client testimonials, and establish her new independent presence.
Challenge
The project required a nuanced approach. My client, with corporate marketing experience and leadership roles at brands like BRITA and Julius Meinl, needed a website that balanced authority with approachability. It had to showcase testimonials, maintain modern appeal, and remain flexible for evolving freelance offerings. Most importantly, it had to run smoothly without technical upkeep, enabling her to focus on consulting.
Action
I began by immersing myself in understanding her vision and requirements, followed by extensive research into successful freelance consultants' online presence. This groundwork informed my customer journey mapping, ensuring the site would guide visitors effectively through her story and services. The design phase in Figma focused on creating a sophisticated yet approachable interface, which I then implemented using Framer for its optimal balance of functionality and ease of maintenance.
Results
The new Veinberger.hr website struck exactly the right note - professional and credible, yet welcoming and clear. The clean design highlights her expertise while prominent testimonials from recognized brands build immediate trust. The intuitive interface has garnered positive feedback from visitors, and most importantly, the flexible structure can adapt as her freelance practice evolves. The site achieves its core purpose: serving as a powerful digital home that positions her perfectly for freelance success.
Challenge
The project required a nuanced approach. My client, with corporate marketing experience and leadership roles at brands like BRITA and Julius Meinl, needed a website that balanced authority with approachability. It had to showcase testimonials, maintain modern appeal, and remain flexible for evolving freelance offerings. Most importantly, it had to run smoothly without technical upkeep, enabling her to focus on consulting.
Action
I began by immersing myself in understanding her vision and requirements, followed by extensive research into successful freelance consultants' online presence. This groundwork informed my customer journey mapping, ensuring the site would guide visitors effectively through her story and services. The design phase in Figma focused on creating a sophisticated yet approachable interface, which I then implemented using Framer for its optimal balance of functionality and ease of maintenance.
Results
The new Veinberger.hr website struck exactly the right note - professional and credible, yet welcoming and clear. The clean design highlights her expertise while prominent testimonials from recognized brands build immediate trust. The intuitive interface has garnered positive feedback from visitors, and most importantly, the flexible structure can adapt as her freelance practice evolves. The site achieves its core purpose: serving as a powerful digital home that positions her perfectly for freelance success.
Challenge
The project required a nuanced approach. My client, with corporate marketing experience and leadership roles at brands like BRITA and Julius Meinl, needed a website that balanced authority with approachability. It had to showcase testimonials, maintain modern appeal, and remain flexible for evolving freelance offerings. Most importantly, it had to run smoothly without technical upkeep, enabling her to focus on consulting.
Action
I began by immersing myself in understanding her vision and requirements, followed by extensive research into successful freelance consultants' online presence. This groundwork informed my customer journey mapping, ensuring the site would guide visitors effectively through her story and services. The design phase in Figma focused on creating a sophisticated yet approachable interface, which I then implemented using Framer for its optimal balance of functionality and ease of maintenance.
Results
The new Veinberger.hr website struck exactly the right note - professional and credible, yet welcoming and clear. The clean design highlights her expertise while prominent testimonials from recognized brands build immediate trust. The intuitive interface has garnered positive feedback from visitors, and most importantly, the flexible structure can adapt as her freelance practice evolves. The site achieves its core purpose: serving as a powerful digital home that positions her perfectly for freelance success.
On - time release
Project delivered on time, despite obstacles.
30% more leads
30% more leads for Client
Reported in the first month after the launch
1 delighted client
Positive feedback confirmed the project’s success
STEPS
STEPS
STEPS
1. Client Discovery & Requirements Analysis
The first crucial step was developing a deep understanding of the client's vision and needs. Through detailed consultation sessions, I:
Documented specific business requirements and success criteria
Identified key messaging points and brand positioning
Established clear metrics for project success
Translated business objectives into concrete technical requirements
2. Competitive Research & Best Practices Analysis
Rather than reinventing the wheel, I conducted thorough research into industry standards and successful implementations:
Analyzed websites of established marketing consultants
Documented effective design patterns and user flows
Identified common pitfalls to avoid
Leveraged existing knowledge to inform our testing strategy
Created a benchmark of features and functionality commonly expected in the industry
3. Customer Journey Mapping
I developed comprehensive user journey maps to ensure the website would effectively serve visitor needs:
Mapped out typical visitor paths through the site
Identified key decision points and required information at each stage
Documented potential pain points and solutions
Created user flow diagrams to guide the design process
4. Design Development
Using Figma as our primary design tool, I created a modern, business-focused interface:
Leveraged established design systems for consistency
Maintained clean, professional aesthetic throughout
Created multiple iterations based on client feedback
Ensured responsive design across all device sizes
5. Platform Selection & Implementation
I conducted a thorough analysis of potential implementation platforms:
Custom Development
Pros: Complete control, minimal bloat
Cons: Higher maintenance burden, potential technical issues for a non-technical user
WordPress
Pros: Robust ecosystem, familiar CMS
Cons: Plugin management complexity, ongoing maintenance requirements
Bubble
Pros: Powerful for applications
Cons: Overcomplex for a simple website, potential performance impact
Framer vs Webflow After careful consideration, we selected Framer based on:
Faster development time
Built-in functionality reducing custom development needs
Lower maintenance requirements
Cost-effective monthly plans
User-friendly interface for future content updates
The final implementation in Framer provided an optimal balance of functionality, maintenance, and cost-effectiveness for the client's needs.
Final notes
Veinberger.hr now serves as an adaptable and authoritative online presence. By balancing simplicity with depth, it not only meets the client’s immediate needs but also paves the way for ongoing growth and evolving services.
1. Client Discovery & Requirements Analysis
The first crucial step was developing a deep understanding of the client's vision and needs. Through detailed consultation sessions, I:
Documented specific business requirements and success criteria
Identified key messaging points and brand positioning
Established clear metrics for project success
Translated business objectives into concrete technical requirements
2. Competitive Research & Best Practices Analysis
Rather than reinventing the wheel, I conducted thorough research into industry standards and successful implementations:
Analyzed websites of established marketing consultants
Documented effective design patterns and user flows
Identified common pitfalls to avoid
Leveraged existing knowledge to inform our testing strategy
Created a benchmark of features and functionality commonly expected in the industry
3. Customer Journey Mapping
I developed comprehensive user journey maps to ensure the website would effectively serve visitor needs:
Mapped out typical visitor paths through the site
Identified key decision points and required information at each stage
Documented potential pain points and solutions
Created user flow diagrams to guide the design process
4. Design Development
Using Figma as our primary design tool, I created a modern, business-focused interface:
Leveraged established design systems for consistency
Maintained clean, professional aesthetic throughout
Created multiple iterations based on client feedback
Ensured responsive design across all device sizes
5. Platform Selection & Implementation
I conducted a thorough analysis of potential implementation platforms:
Custom Development
Pros: Complete control, minimal bloat
Cons: Higher maintenance burden, potential technical issues for a non-technical user
WordPress
Pros: Robust ecosystem, familiar CMS
Cons: Plugin management complexity, ongoing maintenance requirements
Bubble
Pros: Powerful for applications
Cons: Overcomplex for a simple website, potential performance impact
Framer vs Webflow After careful consideration, we selected Framer based on:
Faster development time
Built-in functionality reducing custom development needs
Lower maintenance requirements
Cost-effective monthly plans
User-friendly interface for future content updates
The final implementation in Framer provided an optimal balance of functionality, maintenance, and cost-effectiveness for the client's needs.
Final notes
Veinberger.hr now serves as an adaptable and authoritative online presence. By balancing simplicity with depth, it not only meets the client’s immediate needs but also paves the way for ongoing growth and evolving services.
1. Client Discovery & Requirements Analysis
The first crucial step was developing a deep understanding of the client's vision and needs. Through detailed consultation sessions, I:
Documented specific business requirements and success criteria
Identified key messaging points and brand positioning
Established clear metrics for project success
Translated business objectives into concrete technical requirements
2. Competitive Research & Best Practices Analysis
Rather than reinventing the wheel, I conducted thorough research into industry standards and successful implementations:
Analyzed websites of established marketing consultants
Documented effective design patterns and user flows
Identified common pitfalls to avoid
Leveraged existing knowledge to inform our testing strategy
Created a benchmark of features and functionality commonly expected in the industry
3. Customer Journey Mapping
I developed comprehensive user journey maps to ensure the website would effectively serve visitor needs:
Mapped out typical visitor paths through the site
Identified key decision points and required information at each stage
Documented potential pain points and solutions
Created user flow diagrams to guide the design process
4. Design Development
Using Figma as our primary design tool, I created a modern, business-focused interface:
Leveraged established design systems for consistency
Maintained clean, professional aesthetic throughout
Created multiple iterations based on client feedback
Ensured responsive design across all device sizes
5. Platform Selection & Implementation
I conducted a thorough analysis of potential implementation platforms:
Custom Development
Pros: Complete control, minimal bloat
Cons: Higher maintenance burden, potential technical issues for a non-technical user
WordPress
Pros: Robust ecosystem, familiar CMS
Cons: Plugin management complexity, ongoing maintenance requirements
Bubble
Pros: Powerful for applications
Cons: Overcomplex for a simple website, potential performance impact
Framer vs Webflow After careful consideration, we selected Framer based on:
Faster development time
Built-in functionality reducing custom development needs
Lower maintenance requirements
Cost-effective monthly plans
User-friendly interface for future content updates
The final implementation in Framer provided an optimal balance of functionality, maintenance, and cost-effectiveness for the client's needs.
Final notes
Veinberger.hr now serves as an adaptable and authoritative online presence. By balancing simplicity with depth, it not only meets the client’s immediate needs but also paves the way for ongoing growth and evolving services.